Masala Shing / Masala Singdana / Talelia Shenga
- MOQ
- 500 kg per SKU; mixed namkeen loads accepted up to 1 x 20ft container
- Lead time
- 2–4 weeks after confirmation (typical)
- Samples
- Available on request
Masala Shing is a popular Indian snack featuring crunchy, fried tapioca (shing) coated with a bold, spicy masala seasoning. Loved for its addictive crunch and vibrant flavors, Masala Shing is a perfect teatime snack and appetizer. ODOD LLC supplies premium-quality Masala Shing in retail-friendly 2
Prices depend on grade, quantity and destination; request a quotation. Country of origin is stated on the quotation and documents.
| Grade | Premium export grade, uniform masala-coated fried groundnut kernels |
|---|---|
| Moisture | max 3% |
| Purity | min 99% sound coated kernels |
| Packing options | 200 g, 400 g, 800 g and 1 kg retail pouches (metallised laminate, nitrogen flushed) packed in master cartons; 2 lb, 10 lb, 25 lb and 50 lb food-grade bulk packs; 5 kg and 10 kg laminated bags in corrugated cartons; palletised, shrink-wrapped cartons for FCL and LCL consolidation. Private label and customer artwork accepted. |
| MOQ | 500 kg per SKU; mixed namkeen loads accepted up to 1 x 20ft container |
| Shelf life | 6 months in original unopened packing when stored in a cool, dry place away from direct sunlight; 9 months for nitrogen-flushed retail packs |
| HS code | 20081100 |
| salt | 1.5-3.0% |
| Size | Coated kernel size 10-16 mm, blanched/split kernel base as specified |
| Colour | Golden brown to reddish brown, uniform coating |
| texture | Crisp, crunchy; no sogginess or rancid odour |
| additives | No artificial colours; no added preservatives (standard recipe) |
| Aflatoxin | total max 15 ppb (or destination limit, e.g. max 4 ppb total for EU) |
| Oil content | 18-26% |
| microbiology | TPC max 10,000 cfu/g; yeast and mould max 100 cfu/g; E. coli absent/g; Salmonella absent/25 g |
| product form | Whole coated kernels, free flowing, non-clumping |
| customisation | Spice level (mild/medium/hot), coating thickness, salt level and low-oil variants available to buyer specification |
| foreign matter | max 0.1% |
| peroxide value | max 10 meq O2/kg |
| flavour profile | Spicy, tangy and savoury; chilli, cumin, chaat masala and black pepper notes |
| free fatty acids | max 1.0% (as oleic acid) |
| allergen declaration | Contains peanuts and gram flour; may contain traces of other nuts, sesame and wheat depending on line |
| broken and loose coating | max 3% |
Masala Shing is a traditional Indian snack made from fried tapioca pearls (also called sabudana or shing) tossed in a tangy and spicy masala blend. This snack offers an irresistible crunch paired with a bold mix of spices, making it a popular teatime favorite and an excellent accompaniment to chai.
At ODOD LLC, we bring you authentic Masala Shing, made using premium ingredients and traditional recipes, designed to delight Indian snack lovers across the USA.
🏆 Premium Quality & Authentic Flavor Profile
✅ Product Features:
Made from high-quality tapioca pearls fried to crisp perfection
Coated with a flavorful blend of authentic Indian spices including chili powder, cumin, and chat masala
No artificial colors or preservatives, ensuring a clean, natural taste
Packs a perfect balance of heat, tang, and savory notes
Available in airtight packaging to maintain freshness with a shelf life of 6 months
Offered in retail packs (2 lb, 10 lb) and bulk sizes (25 lb, 50 lb)
Enjoy consistent crunch and spice in every bite.
🏪 Tailored for Indian Grocery Stores – Retail Packaging & Fast-Moving SKU
Masala Shing is a sought-after snack item in Indian grocery stores, especially popular during festivals and snack seasons.
Grocery Store Advantages:
Retail-ready packaging with clear FDA-compliant labels and barcodes
Long shelf life minimizes inventory loss and spoilage
High customer demand and frequent repeat purchases
Perfect addition to snack aisles alongside bhujia, sev, and other namkeens
Appeals to customers seeking spicy, authentic Indian snacks
An essential product to drive footfall and snack category sales.
🍽️ For Indian Restaurants & Catering – Bulk Packaging & Kitchen Efficiency
Restaurants and caterers benefit from the convenience and consistency of Masala Shing.
Foodservice Benefits:
Bulk packaging in 25 lb and 50 lb bags for operational cost savings
Ready-to-serve snack reduces kitchen prep time
Consistent spice levels and crunch for standardizing menu items
Versatile for use as a side snack, appetizer, or ingredient in chaat
Minimizes wastage and improves kitchen efficiency
Masala Shing adds a spicy punch to your snack offerings effortlessly.
💼 ODOD LLC Advantage – Your Trusted B2B Indian Food Distributor
ODOD LLC provides reliable supply of authentic Indian snacks backed by excellent service.
Why Choose ODOD LLC?
✅ Warehouses located in Houston, Dallas, and New Jersey for fast and efficient distribution ✅ Same-day processing and rapid shipping to keep your shelves stocked ✅ Competitive pricing with volume discounts for bulk purchases ✅ Private labeling and custom branding options available
✅ Dedicated B2B customer support team to assist your business needs ✅ Trusted by hundreds of Indian grocery stores and restaurants across the USA Partner with ODOD LLC for consistent quality and seamless supply of Masala Shing.
📞 Call to Action: Elevate Your Snack Offerings with Authentic Masala Shing
Add the bold flavors and crunchy texture of Masala Shing to your product lineup or menu. ODOD LLC offers flexible packaging sizes, competitive prices, and nationwide delivery to support your business growth.
👉 Request bulk pricing or product samples today 👉 Inquire about private labeling and custom packaging 👉 Contact our expert B2B sales team to place your order 📞 Contact Us:
Website: www.odod.us
Email: sbolla@odod.us
Phone: 781‑226‑6363
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