
Murmura / Puffed Rice
- MOQ
- 500 kg (low-density product; final MOQ by volume or 1 x 20ft container confirmed in the quotation)
- Lead time
- 2–4 weeks after confirmation (typical)
- Samples
- Available on request
Murmura (Puffed Rice) is a light, crispy, and versatile ingredient used in Bhel Puri, Jhalmuri, Chivda, and Murmura Laddoos. Naturally low in calories and gluten-free, it is perfect for quick snacks, breakfast mixes, and street food recipes. Available in retail packs (2 lb, 4 lb) and bulk packaging
Prices depend on grade, quantity and destination; request a quotation. Country of origin is stated on the quotation and documents.
| Grade | Food grade, plain unsalted puffed rice (Grade A) |
|---|---|
| Moisture | max 4% |
| Purity | min 99% whole puffed grains |
| Packing options | Food-grade LDPE-lined laminated bags of 5 kg, 10 kg and 20 kg; retail packs of 2 lb, 4 lb, 10 lb and 20 lb in master cartons; bag-in-box and nitrogen-flushed laminate options for extended crispness. Palletised, stretch-wrapped and barcoded packing available. Private label and customer artwork accepted. |
| MOQ | 500 kg (low-density product; final MOQ by volume or 1 x 20ft container confirmed in the quotation) |
| Shelf life | 9 months in original sealed packing when stored in a cool, dry place away from moisture and strong odours |
| HS code | 190410 |
| Size | Puffed grain length 5-8 mm, uniform swell |
| Colour | Uniform creamy white to off-white |
| protein | 6-8% |
| texture | Crisp, friable, non-hygroscopic at packing moisture |
| additives | No added colors, flavors or preservatives |
| Admixture | max 0.5% |
| Aflatoxin | Total aflatoxin max 10 ppb; B1 max 5 ppb |
| total ash | max 1% |
| Oil content | max 0.5% (no added oil) |
| bulk density | 80-120 g/litre |
| carbohydrate | 78-84% |
| microbiology | Total plate count max 10,000 cfu/g; yeast and mould max 100 cfu/g; E. coli and Salmonella absent |
| product form | Whole puffed rice grains, hot-air/sand-puffed, unseasoned |
| salt content | Nil in plain grade; salted grade on request |
| foreign matter | max 0.1% |
| taste and odor | Neutral, free from rancid, musty or smoky notes |
| allergen status | Gluten-free; no added allergens (advise on shared-line requirements at enquiry) |
| acid insoluble ash | max 0.2% |
| pesticide residues | Within applicable destination market limits |
| unpuffed and broken grains | max 2% |
Murmura, also known as Puffed Rice or Kurmura, is a beloved Indian staple enjoyed as a light snack, breakfast ingredient, and versatile cooking base. With its crisp texture, airy bite, and neutral taste, Murmura easily blends with spices, jaggery, peanuts, and fresh vegetables to create countless traditional snacks like Bhel Puri, Jhalmuri, and Chivda. Low in calories yet filling, Murmura is both a comfort food and a health-friendly option, making it a must-stock item for Indian grocery stores and restaurants across the USA.
Premium Quality & Sourcing Standards Our Murmura is made from select, premium-grade rice, carefully processed using traditional puffing methods combined with modern hygienic standards. This ensures a product that is light, crisp, and long-lasting in freshness. ✔ Crispy Texture – Perfect crunch for snacks and mixes.
✔ Nutritional Value – Low in calories, gluten-free, and cholesterol-free. ✔ Versatile Ingredient – Suitable for sweet and savory recipes. ✔ Packaging Options – Available in 2 lb, 4 lb, 10 lb, and 20 lb bags.
Our Murmura packaging is tamper-proof, barcoded, and shelf-stable, ensuring freshness, safety, and convenience for both retailers and consumers.
Usage Applications – Crisp, Light & Flavorful Murmura is incredibly adaptable and is used in households and restaurants to prepare quick snacks and flavorful recipes.
🍛 For Homes & Grocery Customers:
Perfect for Bhel Puri, Jhalmuri, and Masala Murmura.
Used in Chivda, trail mixes, and breakfast porridges.
Combined with jaggery and peanuts to make Murmura Laddoos.
A healthy base for light evening snacks.
🍴 For Restaurants & Caterers:
Widely used in chaat counters and street food-style menus.
Adds crunch to salads, chaats, and fusion dishes.
Ideal for quick-serve snack stalls, tiffin services, and catering menus.
Lightweight ingredient that reduces kitchen prep time.
For Indian Grocery Stores – A Fast-Selling SKU Murmura is a high-demand staple product in Indian and South Asian grocery stores, with consistent repeat purchases.
Retail Packs: 2 lb and 4 lb options designed for individual households.
Bulk Packs: 10 lb and 20 lb for large families or foodservice.
Shelf-Ready: Attractive, durable packaging that maximizes shelf appeal.
Customer Loyalty: Essential for families making daily snacks and street food recipes at home.
Carrying Murmura strengthens your store’s snacks and staples section, ensuring quick turnover and repeat business. For Indian Restaurants – Snack Essential & Time-Saver Restaurants, chaat shops, and catering businesses rely on Murmura as a core ingredient for authentic Indian snacks.
Bulk Packaging: 10 lb and 20 lb sacks for high-volume kitchens.
Lightweight & Convenient: Easy to transport and store.
Consistency: Retains crunch and freshness across batches.
Operational Benefits: Reduces cooking time while offering authentic taste.
For chaat houses, snack vendors, and caterers, Murmura is a cost-effective and essential ingredient.
The ODOD LLC Advantage As a trusted B2B Indian food distributor in the USA, ODOD LLC ensures your business gets not only high-quality products but also unmatched service and supply reliability.
✅ Warehouses in Houston, Dallas, and New Jersey for nationwide reach
✅ Same-day processing & fast shipping
✅ Competitive wholesale pricing & bulk discounts
✅ Private labeling & custom branding options
✅ Dedicated B2B customer support team
✅ Trusted by hundreds of Indian grocery stores and restaurants nationwide
With ODOD LLC, stocking Murmura becomes efficient, profitable, and reliable.
Call to Action – Order Murmura in Bulk Today Murmura is a fast-moving, versatile product that appeals to both households and restaurants. Light, crisp, and nutritious, it is a high-demand SKU for grocery stores and an essential ingredient for snack shops and caterers.
📦 Order wholesale Murmura today from ODOD LLC to take advantage of competitive pricing and nationwide delivery. 📞 For samples, quotes, or partnership discussions, contact us:
🌐 Website: www.odod.us
📧 Email: sbolla@odod.us
📞 Phone: 781-226-6363
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