Wholesale spices, food products and groceries for Indian cuisine · FCL/LCL worldwide · FOB/CIF/CFR/DDP
ODOD
Sella Rice / Paraboiled Rice
ODOD-0621

Sella Rice / Paraboiled Rice

Available for quotation
MOQ
500 kg; FCL orders 1 x 20ft or 1 x 40ft container
Lead time
2–4 weeks after confirmation (typical)
Samples
Available on request

ODOD LLC’s Sela (Parboiled) Rice is a premium, long-grain rice ideal for Indian restaurants, catering services, and B2B distributors in the USA. Parboiled to retain nutrients, aroma, and texture, it delivers fluffy, non-sticky grains perfect for biryanis, pulaos, and traditional Indian meals. Avai

Prices depend on grade, quantity and destination; request a quotation. Country of origin is stated on the quotation and documents.

Spec sheet (PDF)
Packing sizes (choose per line in your enquiry, or specify your own): 1 MT jumbo bag1 kg pack10 lb bag20 lb bag25 kg bag5 kg bag50 kg bag
GradeSella (parboiled) long grain and extra long grain, machine cleaned and sortex graded
Moisturemax 13%
Puritymin 95%
Packing optionsNon-woven PP bags or laminated PP bags of 5 kg, 10 kg, 20 kg and 25 kg; jute bags of 25 kg and 50 kg; consumer packs of 10 lb, 25 lb and 50 lb in master cartons or shrink wrap; BOPP printed pouches and private label packing on request. Palletised or floor-loaded container stuffing.
MOQ500 kg; FCL orders 1 x 20ft or 1 x 40ft container
Shelf life24 months in original packing when stored in a cool, dry, well ventilated place away from direct sunlight and strong odours
HS code10063020
typeGolden Sella and Creamy/White Sella available
Colouruniform golden amber (Golden Sella) or creamy white (Creamy Sella)
sortex100% sortex cleaned
Admixturemax 5%
Aflatoxinwithin permissible limits as per destination market regulation; tested per lot
processinghydrothermally parboiled, dried, aged and milled
broken grainsmax 1% to 5% (as per agreed specification)
chalky grainsmax 2%
foreign mattermax 0.1%
milling degreewell milled, double polished
pesticide residueswithin EU/US MRL limits, as per destination market requirement
average grain length7.20 mm to 8.35 mm (extra long grain); 6.20 mm to 7.00 mm (long grain)
elongation after cookingapprox. 1.8 to 2.0 times
damaged discoloured grainsmax 1%

ODOD LLC’s Sela (Parboiled) Rice is a premium-grade rice variety widely favored in Indian cuisine for its nutritional value, firm texture, and separate grains after cooking. Known as converted rice, Sela Rice undergoes parboiling, which enhances its aroma, vitamins, and minerals, making it a healthier and more durable option for commercial kitchens.

Ideal for restaurants, catering services, and B2B distributors across the USA, Sela Rice is perfect for dishes like biryanis, pulaos, curries, and traditional Indian meals. Its non-sticky, fluffy grains ensure consistent results, even in high-volume cooking, allowing chefs to deliver perfectly cooked meals every time. 🌿 Quality Focus ODOD LLC guarantees premium Sela Rice with the following qualities:

  • Uniform long grains that stay separate after cooking.

  • Enhanced nutritional profile due to parboiling, retaining natural vitamins and minerals.

  • Firm texture and subtle aroma that elevate the taste of traditional Indian dishes.

  • Bulk pack options: 10 lb, 25 lb, 50 lb – ideal for commercial kitchens.

  • Moisture-resistant packaging ensures freshness and long shelf life.

Sela Rice maintains consistency and quality across batches, providing chefs with a reliable ingredient for daily and festive cooking. 🍛 Restaurant Applications Sela Rice is highly versatile and widely used in Indian restaurants for:

  • Biryani & Pulao: Fluffy, non-sticky grains perfect for layered dishes.

  • Steamed rice: Ideal accompaniment to curries, gravies, and dals.

  • Fried rice & specialty dishes: Holds shape during stir-frying or mixed preparations.

  • Catering & banquet cooking: Consistent quality in large-scale meal preparations.

Benefits for chefs and kitchen staff include:

  • Easy cooking with consistent results in large batches.

  • Reduces preparation time, improving kitchen efficiency.

  • Minimizes wastage with better grain integrity and cooking consistency.

  • Authentic taste enhances traditional Indian meals for diners.

🏪 Tailored for B2B Buyers For Indian Restaurants & Catering Services:

  • Bulk packaging ensures uninterrupted supply for commercial kitchens.

  • Reliable grain quality across batches.

  • Cost-effective and high-yield for large-scale cooking.

  • Speeds up workflow, allowing kitchens to handle high-demand periods.

For Food Service Distributors & Wholesalers:

  • High resale demand among Indian restaurants and caterers.

  • Shelf-stable with long storage life.

  • Available for private labeling or co-branding for resale.

💼 ODOD LLC Advantage ODOD LLC provides unmatched benefits for B2B buyers:

  • Nationwide B2B supply chain & fulfillment

  • Multiple warehouses: Houston, Dallas, New Jersey

  • Same-day processing & fast delivery

  • Competitive bulk pricing & volume discounts

  • Private labeling & custom branding options

  • Dedicated B2B customer support team

  • Trusted by hundreds of Indian restaurants & caterers across the USA

📞 Call to Action Upgrade your kitchen with premium Sela (Parboiled) Rice from ODOD LLC. 📩 Contact us to:

  • Request bulk pricing

  • Order samples for restaurant trials

  • Discuss long-term supply partnerships

Website: www.odod.us Email: sbolla@odod.us Phone: +1 (781) 226-6363

Frequently asked questions

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